Some people expressed outrage on Twitter that the videos were still circulating hours after the attack. New Zealand police urged people not to share the footage, and many internet users called for tech companies and news sites to take the material down. Media representatives from Facebook and Alphabet Inc's Google did not immediately respond to emails seeking comment.One journalist tweeted that several people sent her the video via the Facebook-owned WhatsApp messaging app. 'The events in Christchurch raise the question: if the site owners can target consumers with advertising in microseconds, why can't the same technology be applied to prevent this kind of content being streamed live?'

'Businesses are already asking if they wish to be associated with social media platforms unable or unwilling to take responsibility for content on those sites,' the two groups said in a joint statement. The Association of New Zealand Advertisers and the Commercial Communications Council asked all advertisers to consider where they placed their ads, and challenged Facebook and other platform owners to take steps to moderate hate content. State-owned Lotto NZ said it had already pulled advertising from social media 'as the tone didn't feel right in the aftermath of these events'.ĪSB Bank, one of the country's biggest banks and a unit of Commonwealth Bank of Australia, is also in talks on whether to pull its ads from social media, a spokesman said. In light of the debate over the responsibility of social media in the video's circulation, some New Zealand companies are weighing up whether to ditch the platform for advertising. Social media platforms 'unable or unwilling' to take action However, he stopped short of proposing new laws to govern online content and the organisations that host it.

Mr Morrison said he wanted social media companies to write algorithms to screen out hate content. He said he had written to Japanese Prime Minister Shinzo Abe urging him to allow a discussion on the issue when G-20 leaders met in Osaka in June - however, the Coalition would have to win the federal election for Mr Morrison to take part. Australian Prime Minister Scott Morrison said he wanted world leaders to discuss how they could crack down on social media companies to prevent similar videos from being spread online.

New zealand christchurch shooting video